Jubilee Hall Trust Case Study

We engaged the board, employees and members in defining who they were as a community. We focused on who we already were at our best rather than who we need to be in order to be successful. We rekindled why the charity was started in the first place and saw that those values are still very much alive today - if we took time to look and appreciate it. We brought the organisation back to its roots while bringing it current to today and concisely captured this in terms of Purpose and Values.

They then took this purpose and values and managed the entire organisation as an expression of them, rather than have them be an abstract enabler of financial success. “Are we making a measurable difference?” and “what would build healthier communities?” became common phrases when faced with challenges. In this way each challenge brought us closer together and gave people clear guidance regardless of what circumstances arose.

Armed and guided with this renewed sense of community, the charity has faced the fiercest challenges and has come through each impressively.

• Jubilee Hall Gym succeeds in one of the most competitive gym markets on earth with over 50 gyms within a ½ mile of Jubilee Hall and is the only gym in Covent Garden who pays their employees a London Living Wage.

• The threatened closure of The Armory Gym in Hampstead was turned into a long term partnership with The Royal Free Hospital.

• Even when a major fraud was discovered, the charity drew together rather than split apart and came through the ordeal with renewed strength.

• Once thought impossible, Jubilee Hall Trust now regularly measures the difference they make in the community,

• Jubilee Hall Trust is now recognised as one of the UK’s Best Workplaces.